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September 12, 2020

The Inside Scoop on the Lilly Online Sale - Sept. 2020



Happy Saturday Friends! I'm so excited that the Lilly Online Sale is almost here.  l hope that this post will serve as a resource for you while you navigate the upcoming sale.  I'm so honored that the Lilly Pulitzer team asked me and a few other influencers to share this exclusive news with you all again. And it's because of you that I'm able to share this exciting announcement, so thank you very much for all of your support. Now here are a few tips to help you shop the sale:

What is the Lilly Online Sale?

The Lilly Online Sale is the same thing as the After Party Sale (APS) that we are all familiar with over the past several years. Lilly Pulitzer changed the name from the After Party Sale because this sale will be ONLINE ONLY.  Due to COVID-19, Lilly Pulitzer is following the CDC guidelines regarding safety, since it isn't feasible to the stores to accommodate the large crowds that the sale usually generates.  

This sale is a semi-annual event where Lilly Pulitzer places items on major discount, usually 30% - 50% off their original price tags! Hundreds of items are included in the sale, but inventory sells out very quickly. If you're looking for dresses for you next special occasion, a cute top to wear in the  office or work from home, or even loungewear or workout clothes, then the Lilly Online Sale is the best time to grab all things Lilly Pulitzer!

When is the Lilly Online Sale?
The Lilly Online Sale begins Monday, September 14th around 8:00 am (ish) EST and will run through 11:59 pm EST on Tuesday, September 15th. 

Be sure to bookmark the Lilly Pulitzer website now, so you're ready to shop bright and early on September 14th.

How to get ready for the Lilly Online Sale?
Be sure to have a Lilly Pulitzer account set up and make sure that your shipping, billing, payment information is correct.   If you don't have one yet, then head over to the website now to create an account.  If you set up your account ahead of time, then you'll save a ton of checkout time and increase your chances of getting everything in your cart.

How to shop the Lilly Online Sale?
Once the sale gets started and you enter the Lilly Pulitzer site, you are automatically placed in the virtual line. No matter how high your number is, please DO NOT REFRESH your browser. You will loose your place in line and will be moved to the very back of the line. I also wanted to let you know that you can only check out once during that session. After you check out, then you’re placed back at the end of the line. 

Quick Tip: If you’re desperately looking for a certain item, then try using multiple devices - phone, tablet and laptop.  You can also ask your friends/family/husband to get in on the fun to help you.

Will styles and sizes get restocked?
The short answer is NO! Once an item sell out, it is usually gone for the remainder of the sale. However, you can try calling signature Lilly stores and Lilly retail stores to see if they will ship the items to your home. You can also check out a few other retailers for price matching options like Zappos, 6pm.com, Nordstrom and Amazon.

Quick Tip: Be sure to check the Lilly website a few times during the sale, because Lilly is going to release 2nd capsule on Tuesday, September 15th.

A Few Other Helpful Tips:

Set a Budget - Be smart and set a budget for the sale. It's easy to get caught up with all of the fun pieces when the sale goes live.  However, unlike many other sales this one is FINAL.  So be sure to pay attention to how much you want to spend and how much you can spend. There is no reason to go into debt or rack up your credit card bills for this sale.

Make a Wish List - I think that creating a wish list is helpful because it helps you stay on track with your spending.  This time around, I'm only looking for a few items - this dress, these leggings and this top. Once I get those in my cart, then I may look at some accessories as gift ideas for the holidays. 

Know Your SizesSince I wear Lilly a lot I don't worry too much about sizing when I order online. Certain items do run a little big and that's when I rely on the review from other customers! For reference, I’m typically a S or M in tops and a size 6 or 8 in dresses at Lilly. If you’re unsure about your size, then you can review the size chart HERE! Also note that if you purchase something that doesn't fit, you can try to resell it to other Lilly lovers on Lilly Facebook groups, Poshmark or eBay. 

At the end of the day, just remember that it's just clothes and there will always be another sale.  So don't worry if you miss out on this one. If you are shopping the sale, then be sure to wake up early, grab a cup of caffeine, take a deep breath and have fun!!!

Want a Sneak Peek?
Anyways, here are a few of the top styles that will go live on Monday, September 14th! I can't wait to see all of the goodies early Monday morning!  What are some pieces that you're hoping to see go on sale?


Chrisella Stretch Midi Shirtdress

Dakota Button Down Top 


Nevie Off-The-Shoulder Top

Blaire Fit And Flare Stretch Dress


5" Ocean View Short

Athea Tassel Sweater


Mirella Maxi Dress

Gianni Skort Romper


Gabby Stretch Shift Dress

Jane Shift Dress


Mareena Maxi Dress

Kristen Flounce Dress






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